Wouldn’t it be nice if someone local to your area needed a service that your business provided them, and they simply went to an internet search engine, typed in the name of your company, and immediately found your website?
Unfortunately, nothing is THAT easy to find online! Especially when many businesses provide the exact same services that you do. What’s to say that a possible customer will go to your website rather than your competitors? How can you guarantee you are found, and they are not? It sounds like you need SEO to have the edge over competing companies in your area!
Here are a couple of effective SEO, or search engine optimization, strategies that you can take control of your local, online presence and be easily found by your potential clients:
Utilize Google My Business
One of the simplest (and most powerful) ways to gain traffic and customers is to claim your Google My Business listing. Google My Business means that you keep a careful eye on your business’ operating information, reviews, and posts and make sure this information is accurate. After all, it’s hard for a customer to find you if the wrong phone number is listed or if you’ve moved the location of your business!
Podium explains that through your Google Business page, customers can quickly check out photos, see your business hours, and ultimately decide if they will contact YOU for help vs. someone else! A well-optimized Google My Business listing also boosts the reputation of your business by leveraging the power of online reviews. Since 84% of people find online reviews to be a trustworthy source of information about brands, a listing packed with multiple positive ratings is one of the building blocks of a solid search engine optimization strategy.
Add Keywords To Your Website
Kinetic Sequence advises its readers that you will be found online by current and potential customers by adding keywords throughout your website and in your backend site and title pages! These keywords should reflect not only precisely what your business does but also local culture.
No matter what type of business you are in, it’s essential to understand that modern customers have shifted their focus to your company’s digital presence and online reputation. When customers want to find local proprietors to do business with, their first step is to search for a good or service on a search engine. Since the first three listings of a typical Google search get 60% of the clicks, earning a top spot on the first page of Google’s search results is sure to generate new business (and keep it away from your competition).
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LocalDigitalKY.com is a digital agency that specializes in driving leads and growing revenue for our valued clients. Our expert creative team leverages best practices in marketing for your industry with continual optimization designed to deliver the best return on investment for your business.