There are still small businesses who are not familiar with digital marketing outside of a few social media posts. If this describes you, don’t worry, we’re here to help!
One of the key benefits of digital advertising is the ability to target specific audiences based on a range of factors, including demographics, location, and interests. This allows you to tailor their campaigns to reach the people most likely interested in your products or services. For example, a company selling sports equipment could use targeted ads to reach people who have shown an interest in sports or fitness or to people who frequent baseball parks or pickle ball courts.
Another advantage of digital advertising is the ability to track and measure the success of a campaign. This can be done through the use of tools such as Google Analytics, which allows you to see how many people have seen your ads, how many have clicked on them and even to track people who saw your ads, did not click on them, but later visited your website. This data can then be used to optimize and improve future campaigns, making them more effective and cost-efficient.
There are many different types of digital advertising, each with its own strengths and best uses. Some of the most popular include:
- Display ads: These are the ads that you see on websites, usually in the form of banners or boxes. They can be targeted to specific audiences and are often sold on a cost-per-impression (CPM) basis, meaning that the advertiser pays for every 1,000 times the ad is shown.
- Search ads: These are the ads that appear at the top of search engine results pages when you search for a specific term. They are typically sold on a cost-per-click (CPC) basis, meaning that you only pay when someone clicks on the ad. Phone calls can also be tracked via paid search, a very important key performance indicator (KPI) for any business that works off of appointments.
- Social media ads: These are the sponsored posts and ads that you see on social media platforms like Facebook, Instagram, and Twitter. They can be targeted to specific audiences and are often sold on a CPM or CPC basis. Facebook campaigns can be set up to drive hard leads, reach the most people, drive the most clicks or engagements.
- Email marketing: This involves sending targeted emails to a list of potential customers, often with a call to action to visit a website or make a purchase. This is “acquisition” email sent to people who have opted in to receive marketing messages from third parties. The amount of targeting available is extensive. This is different from newsletter-type marketing that you would do with your customer list or others who opt in to receive messages specifically from you. By the way, if you haven’t set one up yet, we can help.
Digital advertising can be a powerful tool for businesses of all sizes, but it’s important to choose the right type of ad for your specific goals and audience. By understanding the different options and how to use them effectively, you can reach and engage with your target audience and drive meaningful results for your business.
Figuring all this out by yourself, when you have a business to run, is overwhelming. Let us help. Call Jeff Kuerzi at 502-818-2278 to get started.